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business / marketing7 months ago

Google Is Finally Showing Buyers Where Pmax Ads Run, As Antitrust Pressure Mounts

https://www.adweek.com/media/google-pmax-while-antitrust-pressure-mounts/https://www.searchenginejournal.com/channel-reporting-is-coming-to-performance-max-campaigns/545709/https://blog.google/products/ads-commerce/channel-performance-reporting-coming-to-performance-max/
Adweek.com and 3 more
Google Is Finally Showing Buyers Where Pmax Ads Run, As Antitrust Pressure Mounts Open in Adweek.com
Highlights
  • Google updates Performance Max with detailed channel reports to improve ad transparency and targeting.
  • New AI tools analyze platform-specific data, helping advertisers optimize campaigns amid regulations.
  • Over 1 million advertisers now access granular insights, boosting performance and campaign control.
Vote 4
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References

Channel Reporting Is Coming To Performance Max Campaigns

https://www.searchenginejournal.com/channel-reporting-is-coming-to-performance-max-campaigns/545709/Searchenginejournal.com
Channel Reporting Is Coming To Performance Max Campaigns

Channel performance and more reporting coming to Performance Max

https://blog.google/products/ads-commerce/channel-performance-reporting-coming-to-performance-max/Blog.google
Channel performance and more reporting coming to Performance Max

How Google’s AI ad update can help advertisers better track campaign performance

https://adage.com/technology/google/aa-google-ai-ad-tools-aim-to-boost-pmax-transparency-for-advertisers/Adage.com
How Google’s AI ad update can help advertisers better track campaign performance

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