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entertainment14h ago

https://www.macrumors.com/2025/10/13/apple-tv-plus-rebrand/https://variety.com/2025/tv/news/apple-tv-plus-rebrands-streaming-service-1236551345/https://www.businessinsider.com/apple-rebrand-apple-tv-plus-streaming-2025-10
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Highlights
  • Observers note the new icon and name blur lines between service, app, and hardware, signaling tighter brand integration across Apple’s offerings.
  • The rename aims to harmonize branding across Apple’s ecosystem, reducing service-name friction and creating consistency with the company’s hardware labeling.
  • The shift builds on a broader trend of platform-name simplification, following similar moves like HBO Max’s rebrand to Max, and reflects a move away from the ‘plus’ suffix.

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References

Apple TV+ Being Rebranded as Apple TV

https://www.macrumors.com/2025/10/13/apple-tv-plus-rebrand/Macrumors.com
Apple TV+ Being Rebranded as Apple TV

Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’

https://variety.com/2025/tv/news/apple-tv-plus-rebrands-streaming-service-1236551345/Variety.com
Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’

Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move

https://www.businessinsider.com/apple-rebrand-apple-tv-plus-streaming-2025-10Businessinsider.com
Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move

Apple TV+ Name Change Announced for Streaming Service

https://www.comingsoon.net/tv/news/2042246-apple-tv-plus-name-change-announced-for-streaming-serviceComingsoon.net
Apple TV+ Name Change Announced for Streaming Service

Forget Apple TV Plus, It's Just Apple TV Now

https://www.cnet.com/tech/services-and-software/forget-apple-tv-plus-its-just-apple-tv-now/Cnet.com
Forget Apple TV Plus, It's Just Apple TV Now

Apple TV+ Ditches Plus Sign in a Move To Rebrand and Announces Upcoming F1: The Movie Streaming Premiere - IGN

https://www.ign.com/articles/apple-tv-ditches-plus-sign-in-a-move-to-rebrand-and-announces-upcoming-f1-the-movie-streaming-premiereIgn.com
Apple TV+ Ditches Plus Sign in a Move To Rebrand and Announces Upcoming F1: The Movie Streaming Premiere - IGN

Apple TV Plus is being rebranded to… Apple TV

https://www.theverge.com/news/798857/apple-tv-plus-rebrand-streaming-serviceTheverge.com
Apple TV Plus is being rebranded to… Apple TV

Apple TV+ Becomes Latest Streaming Giant to Softly Rebrand

https://www.thedailybeast.com/apple-tv-becomes-latest-streaming-giant-to-softly-rebrand/Thedailybeast.com
Apple TV+ Becomes Latest Streaming Giant to Softly Rebrand

Apple TV+ just changed its name for ‘a vibrant new identity’ through ... subtraction

https://www.nj.com/entertainment/2025/10/apple-tv-just-changed-its-name-for-a-vibrant-new-identity-through-subtraction.htmlNj.com
Apple TV+ just changed its name for ‘a vibrant new identity’ through ... subtraction

Apple’s TV Rebrand Marks the End of the “Plus” Era

https://www.hollywoodreporter.com/business/business-news/apple-tv-plus-rebrand-end-of-an-era-1236399430/Hollywoodreporter.com
Apple’s TV Rebrand Marks the End of the “Plus” Era

Apple TV Thinks the Plus Is a Minus

https://www.vulture.com/article/apple-tv-rebrand.htmlVulture.com
Apple TV Thinks the Plus Is a Minus

Apple TV+ Rebrands To Apple TV, Dropping Plus Sign

https://deadline.com/2025/10/apple-tv-rebrands-apple-tv-no-plus-sign-1236583543/Deadline.com
Apple TV+ Rebrands To Apple TV, Dropping Plus Sign

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