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Highlights
- Amazon launches Help Me Decide, an AI tool that recommends a single product using a shopper's browsing history, searches, and preferences.
- The feature appears on product detail pages, showing options tailored to the category the user is viewing.
- Amazon cross-references marketplace data, reviews, pricing, and return rates, then aligns this with AI models to tailor recommendations.
Vote 21
References
Amazon's new AI shopping tool tells you why you should buy a recommended product | TechCrunch
Amazon’s latest attempt at selling stuff with AI is the ‘Help me decide’ button
Amazon's New AI Shopping Tool 'Help Me Decide' Will Assist You in Choosing What to Buy
Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product
Amazon’s AI ‘Help Me Decide’ Transforms Shopping Choices
Not sure what to buy? Amazon's latest shopping tool can help you decide - here's how it works
Amazon Says New AI Tool Will Simplify Shopping Decisions
Amazon Launches New AI Shopping Tool in US for Indecisive - TT
Amazon AI Shopping Tool Tells Consumers What To Buy
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