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shopping13h ago

https://techcrunch.com/2025/10/23/amazons-new-ai-shopping-tool-tells-you-why-you-should-buy-a-recommended-product/https://www.cnet.com/tech/services-and-software/amazons-new-ai-shopping-tool-help-me-decide-will-assist-you-in-choosing-what-to-buy/https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai
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Highlights
  • Amazon's new Help Me Decide tool uses generative AI to suggest a single product based on a shopper's history and preferences.
  • Shoppers can access Help Me Decide from product detail pages to view options tailored to the product category they are viewing.
  • The tool cross-references marketplace data, reviews, pricing and return rates with AI models to tailor a specific recommendation to the user.

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References

Amazon's new AI shopping tool tells you why you should buy a recommended product | TechCrunch

https://techcrunch.com/2025/10/23/amazons-new-ai-shopping-tool-tells-you-why-you-should-buy-a-recommended-product/Techcrunch.com
Amazon's new AI shopping tool tells you why you should buy a recommended product | TechCrunch

Amazon's New AI Shopping Tool 'Help Me Decide' Will Assist You in Choosing What to Buy

https://www.cnet.com/tech/services-and-software/amazons-new-ai-shopping-tool-help-me-decide-will-assist-you-in-choosing-what-to-buy/Cnet.com
Amazon's New AI Shopping Tool 'Help Me Decide' Will Assist You in Choosing What to Buy

Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product

https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-aiAboutamazon.com
Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product

Amazon’s AI ‘Help Me Decide’ Transforms Shopping Choices

https://www.webpronews.com/amazons-ai-help-me-decide-transforms-shopping-choices/Webpronews.com
Amazon’s AI ‘Help Me Decide’ Transforms Shopping Choices

Not sure what to buy? Amazon's latest shopping tool can help you decide - here's how it works

https://www.zdnet.com/article/not-sure-what-to-buy-amazons-latest-shopping-tool-can-help-you-decide-heres-how-it-works/Zdnet.com
Not sure what to buy? Amazon's latest shopping tool can help you decide - here's how it works

Amazon Says New AI Tool Will Simplify Shopping Decisions

https://sourcingjournal.com/topics/technology/amazon-artificial-intelligence-help-me-decide-generative-ai-rufus-1234786184/Sourcingjournal.com
Amazon Says New AI Tool Will Simplify Shopping Decisions

Amazon Launches New AI Shopping Tool in US for Indecisive - TT

https://www.ttnews.com/articles/amazon-ai-tool-us-indecisiveTtnews.com
Amazon Launches New AI Shopping Tool in US for Indecisive - TT

Amazon AI Shopping Tool Tells Consumers What To Buy

https://www.mediapost.com/publications/article/410130/amazon-ai-shopping-tool-tells-consumers-what-to-bu.htmlMediapost.com
Amazon AI Shopping Tool Tells Consumers What To Buy

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technologybusinessshoppingunited states of americaamazon

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