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Snapchat Launches ‘Winter Village’ Luxury Brands Showcase

Snapchat launches the Winter Village AR experience, featuring branded activations from Chopard, BOSS, and Lancôme.
The Winter Village runs December 1–31 and is available to users in multiple regions, including the U.S. and Europe.
Chopard showcases a refined boutique-like AR space with its watches and jewelry.
Lancôme presents a pink-and-gold train-inspired fragrance experience within the Village.
BOSS highlights its Augmented Factory featuring the BOSS x Steiff collection.
The Village is a model for future branded AR promotions on Snapchat.
Snapchat notes the Village blends online shopping with in-store delight using AR.
The AR activation marks a seasonal push for branded content on Snapchat this year.
The Village aligns with the broader tech media ecosystem's coverage of holiday activations.
The collaboration spans luxury brands and premium fragrance to broad consumer appeal.

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