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Kyril Louis-Dreyfus and Sunderland’s five-year rise: ‘The challenge for us is to break the cycle’
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Kyril Louis-Dreyfus and Sunderland’s five-year rise: ‘The challenge for us is to break the cycle’

  • Sunderland’s leadership describes a long-term rebuild, focusing on sustainable growth over quick fixes in the Premier League.
  • Kyril Louis-Dreyfus says the club’s aim is to build for the long term, with a focus on long-term planning and youth development.
  • Granit Xhaka’s transfer is described as a strategic move influenced by his Premier League knowledge and compatibility with Sunderland.
  • Florent Ghisolfi emphasizes the importance of culture and atmosphere, linking player energy to fan engagement and club identity.
  • The club’s recruitment shift includes prioritizing younger players and developing a broader scouting network across markets.
  • The piece notes the growth of Sunderland’s infrastructure, including a new gym, pitches, and upgrades at the stadium.
  • Louis-Dreyfus compares Sunderland’s potential to Brighton, underscoring a model of consistent leadership and strategy.
  • Sunderland’s leadership acknowledges the impact of Africa Cup of Nations departures on the squad and plans for AFCON-related gaps.
  • Sunderland’s owners express pride in the club’s English football ecosystem engagement and resilience during the rebuild.
  • Sunderland’s leadership emphasizes daily decision-making rather than relying on single turning points for success.
  • Speakman recalls a chaotic pre-2020 period and the club’s effort to restore purpose and direction.
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