business / markets2 months ago

Paramount Ditched the Upfront Glam for Smaller Events. Its Ad Sales Chief Thinks It Meets the Moment

https://www.hollywoodreporter.com/business/business-news/john-halley-upfront-preview-paramount-1236207671/https://deadline.com/2025/05/paramount-global-upfront-advertising-tariffs-skydance-1236389210/
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Paramount Ditched the Upfront Glam for Smaller Events. Its Ad Sales Chief Thinks It Meets the Moment Open in Hollywoodreporter.com
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References

Paramount Ad Sales Chief Stands By Lower-Key Upfront Plan: “It’s Not Bombastic, It Allows Us To Actually Listen To Our Customers”

https://deadline.com/2025/05/paramount-global-upfront-advertising-tariffs-skydance-1236389210/Deadline.com
Paramount Ad Sales Chief Stands By Lower-Key Upfront Plan: “It’s Not Bombastic, It Allows Us To Actually Listen To Our Customers”

Related Topics

mediabusinessmarketsmarketadvertisingeventsnewnew yorkeventjohnyorkctv advertisingjohn halleyupfront eventsmedia buying

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