business / markets
1 day ago

Media buyers anticipate a slower TV upfronts season amid economic uncertainty

https://digiday.com/media-buying/media-buyers-anticipate-a-slower-tv-upfronts-season-amid-economic-uncertainty/https://deadline.com/2025/05/upfronts-media-streamers-advertising-economic-jitters-1236392065/https://www.hollywoodreporter.com/business/business-news/2025-upfront-preview-disney-nbcu-paramount-wbd-netflix-1236212267/
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Media buyers anticipate a slower TV upfronts season amid economic uncertainty Open in Digiday.com
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References

Upfronts Blend Showmanship With Anxiety As Media Giants Vie With Streamers And Economic Jitters

https://deadline.com/2025/05/upfronts-media-streamers-advertising-economic-jitters-1236392065/Deadline.com
Upfronts Blend Showmanship With Anxiety As Media Giants Vie With Streamers And Economic Jitters

Upfronts Kick Off: Hollywood’s Ad Dollar Scramble Arrives in Strangest Market in Years

https://www.hollywoodreporter.com/business/business-news/2025-upfront-preview-disney-nbcu-paramount-wbd-netflix-1236212267/Hollywoodreporter.com
Upfronts Kick Off: Hollywood’s Ad Dollar Scramble Arrives in Strangest Market in Years

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