business / markets2 months ago

Asda expands its retail media proposition to offer brands access to first-party data activation capabilities on 10M shoppers | Grocery Trader

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Asda expands retail media to offsite and D2C, bringing first-party data from 10 million shoppers to brands - InternetRetailing

Asda expands retail media to offsite and D2C, bringing first-party data from 10 million shoppers to brands - InternetRetailing

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