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https://variety.com/2025/tv/news/apple-tv-plus-price-increase-streaming-subscription-1236494949/https://www.macrumors.com/2025/08/21/apple-tv-plus-price-increase-announced/https://www.businessinsider.com/apple-tv-increase-prices-free-streamers-youtube-tubi-roku-channel-2025-8
Variety.com and 21 more
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 Open in Variety.com
Highlights
  • Apple TV+ raises the monthly price to $12.99 for new U.S. customers, a 30% jump that also affects eligible international markets.
  • Existing subscribers will see the price rise 30 days after their next renewal date, as the new rate applies for renewals onward.
  • Apple TV+ remains ad-free, reinforcing its premium positioning despite a growing slate of originals and pricing changes.

Virality Score Timeline

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References

Apple TV+ Hiking Price, Will Now Cost $13 per Month in U.S.

https://variety.com/2025/tv/news/apple-tv-plus-price-increase-streaming-subscription-1236494949/Variety.com
Apple TV+ Hiking Price, Will Now Cost $13 per Month in U.S.

Apple TV+ Price Increase Announced

https://www.macrumors.com/2025/08/21/apple-tv-plus-price-increase-announced/Macrumors.com
Apple TV+ Price Increase Announced

Apple TV+ hikes prices 30% despite competition from free services heating up

https://www.businessinsider.com/apple-tv-increase-prices-free-streamers-youtube-tubi-roku-channel-2025-8Businessinsider.com
Apple TV+ hikes prices 30% despite competition from free services heating up

Apple TV+ subscription price increasing to $12.99 per month from today - 9to5Mac

https://9to5mac.com/2025/08/21/apple-tv-subscription-price-increase/9to5mac.com
Apple TV+ subscription price increasing to $12.99 per month from today - 9to5Mac

Apple TV+ price jumps 30% to $12.99 monthly | TechCrunch

https://techcrunch.com/2025/08/21/apple-tv-price-jumps-30-to-12-99-monthly/Techcrunch.com
Apple TV+ price jumps 30% to $12.99 monthly | TechCrunch

Apple TV+ hikes subscription for third time in three years

https://www.cnbc.com/2025/08/21/apple-tv-subscription-12-99.htmlCnbc.com
Apple TV+ hikes subscription for third time in three years

Apple TV Plus is getting more expensive and will cost $12.99 per month

https://www.theverge.com/news/763486/apple-tv-plus-streaming-price-increaseTheverge.com
Apple TV Plus is getting more expensive and will cost $12.99 per month

Apple TV+ Hikes Price to $12.99 Per Month

https://www.thewrap.com/apple-tv-price-increase-august-2025/Thewrap.com
Apple TV+ Hikes Price to $12.99 Per Month

Apple boosts subscription price for TV+ to $12.99

https://finance.yahoo.com/news/apple-boosts-subscription-price-tv-164055415.htmlFinance.yahoo.com

Apple TV Plus just announced a price hike effective immediately — here's how much you'll pay

https://www.tomsguide.com/entertainment/apple-tv-plus/apple-tv-plus-just-announced-a-price-hike-starting-next-month-heres-how-much-youll-payTomsguide.com
Apple TV Plus just announced a price hike effective immediately — here's how much you'll pay

Apple TV+’s sudden price hike will see people paying 30% more – and angry subscribers are already canceling

https://www.techradar.com/streaming/apple-tv-plus/apple-tv-s-sudden-price-hike-will-see-people-paying-30-percent-more-and-angry-subscribers-are-already-cancelingTechradar.com
Apple TV+’s sudden price hike will see people paying 30% more – and angry subscribers are already canceling

Apple hikes the cost of a monthly Apple TV+ subscription

https://www.cbsnews.com/news/apple-tv-plus-price-increase-subscription/Cbsnews.com
Apple hikes the cost of a monthly Apple TV+ subscription

After successes like Severance and The Studio, Apple TV+ gets a price hike

https://arstechnica.com/culture/2025/08/after-successes-like-severance-and-the-studio-apple-tv-gets-a-price-hike/Arstechnica.com
After successes like Severance and The Studio, Apple TV+ gets a price hike

Popular streaming service hikes price for some users

https://www.foxbusiness.com/lifestyle/popular-streaming-service-hikes-price-some-usersFoxbusiness.com
Popular streaming service hikes price for some users

Apple TV confirms MASSIVE price increase starting immediately

https://www.the-sun.com/money/15020455/apple-tv-plus-price-increase-shows/The-sun.com
Apple TV confirms MASSIVE price increase starting immediately

Apple TV+ is raising its subscription price by 30%

https://www.latimes.com/entertainment-arts/business/story/2025-08-21/apple-tv-raises-its-pricesLatimes.com
Apple TV+ is raising its subscription price by 30%

Apple TV+ hikes monthly subscription price for Apple users

https://nypost.com/2025/08/21/business/apple-tv-hikes-monthly-subscription-price-for-apple-users/Nypost.com
Apple TV+ hikes monthly subscription price for Apple users

Apple TV+ Sets 30% Price Hike To $12.99 A Month

https://deadline.com/2025/08/apple-tv-plus-raises-monthly-price-1236494048/Deadline.com
Apple TV+ Sets 30% Price Hike To $12.99 A Month

Apple TV+ Hikes Its Monthly Price by 30 Percent

https://www.hollywoodreporter.com/business/business-news/apple-tv-plus-price-increase-how-much-1236350039/Hollywoodreporter.com
Apple TV+ Hikes Its Monthly Price by 30 Percent

Major TV streamer abruptly hikes prices 33%: 'Cancelling'

https://www.dailymail.co.uk/yourmoney/article-15021973/Major-TV-streaming-service-abruptly-hikes-prices-33-furious-customers-blast-Cancelling.htmlDailymail.co.uk
Major TV streamer abruptly hikes prices 33%: 'Cancelling'

Apple TV+ Is 30 Percent More Expensive Now

https://www.vulture.com/article/apple-tv-plus-subscription-price-raise.htmlVulture.com
Apple TV+ Is 30 Percent More Expensive Now

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