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business48m ago
Megadealer Rita Case still keen on car industry
- Rita Case, head of Rick Case Automotive Group, remains optimistic about the auto industry despite tariffs and price pressures.
- Case says technology has driven efficiency in auto retailing over the past decades.
- Rick Case Automotive Group is described as the largest female-owned and operated automotive dealer group in the U.S.
- Case highlights affordability as a continuing issue for new-vehicle buyers.
- Case points to tariff-driven content strategies as a potential way to offset price pressures.
- Case attributes tech adoption to improved inventory management and customer-relationship tools.
- Rick Case Honda was named the nation’s top Honda dealer in 2024, signaling strong performance across brands.
- The group operates stores in Florida, Georgia, and Ohio under Rita Case’s leadership.
- Case emphasizes a positive outlook on dealer entrepreneurship and adaptability.
- The interview frames the industry's resilience through past crises and ongoing market shifts.
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