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business1d ago
Retail Media Is An Afterthought For Most CPG Brands. That’s Why Good Peeps Exists.
- Retail media is becoming a sizable revenue opportunity for CPG brands as platforms like Walmart, Target and Instacart offer new ad placements.
- Good Peeps is described as a leading retail media agency helping brands optimize campaigns across multiple retailer platforms.
- Retail media is described as democratizing the digital shelf, improving product visibility and purchase likelihood online.
- The piece notes a robust ecommerce growth trajectory for retailers like Walmart and Target, strengthening the case for retail media.
- Good Peeps emphasizes that retail media requires understanding each platform’s algorithms and bidding dynamics.
- Good Peeps’ approach includes creative optimization to improve content and placement beyond generic search terms.
- The Forbes article portrays Good Peeps as a driver of omnichannel retail media success for brands.
- The piece frames retail media as an efficient customer acquisition channel with high repurchase potential.
- Gopuff and Instacart are highlighted as platforms where Good Peeps scales client campaigns.
- The article emphasizes that retail media represents a shift in how brands allocate marketing spend over the past decade.
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