8legs: Press information bureau

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Government to appoint media heads for ministries to ease communication

The government issued an SOP creating a single Chief of Media & Communications for each ministry to streamline media work.
The CMC will be the senior IIS officer in charge and handle all media, publicity, and campaigns for the ministry.
The SOP requires the CMC to plan paid media campaigns and prepare ministry budgets.
A new Central Board of Media & Communications will decide promotions and transfers of IIS officers.
The CMC will coordinate with the Central Bureau of Communication for ad clearances and budgeting.
The SOP directs ministries to route media proposals through the CMC and maintain annual budgets.
The reform follows a government push for better dissemination of schemes and programs.
Ministries will have to provide space, staff, and IT facilities for the CMC.
The SOP confirms that paid publicity will be handled by the CMC under the ministry’s plans.
The article notes the CBC and PIB will continue to oversee ad clearance and communication strategy.

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