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‘I made Sands’ Christmas film about baby loss – I hope people feel comfort’
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‘I made Sands’ Christmas film about baby loss – I hope people feel comfort’

  • Sands UK released a Christmas film about baby loss titled ‘I’ll Never Forget You,’ directed by Phil Beastall.
  • The film follows a couple's journey through grief, from returning home at Christmas to meeting other bereaved families.
  • Director Phil Beastall aims to show grief in a sensitive, authentic way and to deliver a message of hope.
  • Beastall previously gained viral attention for his 2018 Christmas advert, The Long Gift.
  • Sands UK provides bereavement support and works to raise awareness of baby loss causes.
  • The film highlights the importance of community support and event during Christmas for bereaved families.
  • Carolyn Bray of Sands emphasized the challenge of Christmas for bereaved families and the film’s aim to open conversations.
  • The film depicts a memory box and a babygro as symbols of remembrance and ongoing support.
  • The campaign stresses that baby loss remains a taboo topic and needs more open conversation.
  • Metro describes the film as seeking to provide comfort and reduce isolation for bereaved families.
  • Beastall did this project for the greater impact rather than financial gain.
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