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business18h ago
Why Don’t Norwegians Hate Tesla Like the Rest of Europe Does?
- Norway posted a 34.6 percent increase in Tesla registrations from January to November 2025, reaching 28,606 vehicles.
- Norway now accounts for the largest share of its car market, with Tesla holding 31.2 percent of sales in 2025.
- Across Europe, Tesla’s market share fell from 12.6 percent in May 2024 to 7.2 percent in May 2025 amid rising competition.
- Germany showed a steep decline in Tesla sales, with just 750 vehicles sold in October 2025.
- Italy saw a six-month decline in Tesla registrations through October 2025, despite a growing electric car market earlier in 2025.
- Norway’s electric-vehicle dominance stems from a 25 percent VAT exemption on affordable EVs as part of a long-running incentive system.
- Oslo plans to lower the tax-exemption threshold to 300,000 kroner in 2026 and end the benefit in 2027.
- The European market faces more than 150 electric models from global manufacturers, intensifying competition for Tesla.
- A Reuters survey found 38 percent of buyers in major European markets believe Tesla has lost its aura of novelty and quality.
- Italian Tesla registrations dropped in October 2025, selling 256 cars, 47 percent fewer than in 2024.
- Tesla’s European sales decline contrasts with strong early-year growth in other segments of the EV market.
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