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entertainment10h ago
Apple: A Critter Carol • Ads of the World™ | Part of The Clio Network
- Apple released A Critter Carol, its 2025 holiday film about woodland puppets who find an iPhone 17 Pro and make a music video.
- Director Mark Molloy led the project, produced by Smuggler + Unit Sofa with post work by Untold and Trafik.
- The campaign emphasizes craftsmanship, with puppets, handprinted typography, and camera work shot entirely on the iPhone 17 Pro.
- Center Stage, Dual Capture, and 8x zoom are highlighted as new camera capabilities used in the film.
- The puppets were handmade by craftspeople, including specific designers for bear and bird characters.
- The film was published in December 2025 and is part of Apple’s broader holiday advertising effort.
- Production and post-production teams included Smuggler, Untold, Trafik, Barking Owl, and Racket Club.
- The film celebrates creativity by showcasing handcrafted puppets and practical effects alongside high-end iPhone storytelling.
- The project is tied to Apple’s campaign in the electronic devices sector and features two media assets.
- The film includes a musical sequence inspired by Flight of the Conchords' 'Friends' and highlights family-friendly holiday themes.
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