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entertainment2h ago
EbonyLife’s Mo Abudu on Why Mainstream Players “Haven’t Actually Invested That Much in Diverse Content”
- Mo Abudu asserts diverse, niche content can be profitable even without major studio support.
- Abudu describes a 'local-for-global' strategy tailored to a niche audience.
- She argues viewers now choose what they watch, reducing gatekeeping by others.
- Abudu notes that big broadcasters haven’t invested heavily in diverse content because it may not be profitable enough for them.
- Abudu emphasizes that only a portion of diversity initiatives will be picked up by others.
- EbonyLife’s success includes local hits and global deals with Netflix and Sony.
- Abudu says a smaller, nimble operation helps control costs.
- The interview positions Abudu as a leading voice in African media.
- Abudu frames niche, diverse content as a viable business model for global audiences.
- The report notes Abudu’s ongoing influence in shaping content strategy for diverse audiences.
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