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business1d ago
New Report: What Winter Travel Booking Trends Reveal About 2026 Demand
- Travelers in December are four times more likely to book in Q1, signaling a strong winter intent surge.
- Over 30% of U.S. travelers finalize plans within two weeks of departure, showing condensed booking windows.
- Europe exhibits similar last-minute patterns, underscoring a broader shift in winter travel behavior.
- AI assists travelers in exploring options, comparing choices, and making decisions.
- Travelers still seek meaningful experiences despite rising travel costs.
- Travel to less-visited destinations correlates with higher spend than mainstream spots.
- School calendars influence a noticeable spike in spring bookings.
- The report maps winter dynamics across Q4 2025 and Q1 2026, guiding brand strategy.
- Brands can leverage high-intent audiences with personalized ads to capture demand.
- The report is a collaboration between SkiftX and Criteo to guide travel brands.
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