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sports1d ago
ASU Partners with Athletic Solutions to Launch Adidas NIL Locker Rooms for Student-Athletes - Alabama State University Athletics
- ASU, Adidas, and Athletic Solutions launch NIL Locker Rooms giving each opt-in student-athlete a personalized Adidas storefront.
- Sales from the gear benefit the athlete, tying revenue to the individual.
- Athletic Solutions positions NIL as a revenue-building tool for both the department and athletes.
- ASU emphasizes empowering student-athletes to grow personal brands under Adidas with NIL.
- ASU and Adidas highlight ongoing leadership in collegiate athletics for NIL activation.
- Alabama State University details the role of Athletic Solutions for NIL activation.
- The program aligns with fan engagement and revenue opportunities for supporters.
- The initiative includes general fan gear and sport-specific items for all sports at ASU.
- ASU officials stress NIL growth as a revenue and branding tool for student-athletes.
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