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business12h ago

Steph Curry Parts Ways with Under Armour, Where NBA Star Could Land Next Shoe Contract

https://bleacherreport.com/articles/25293565-steph-curry-parts-ways-under-armour-where-nba-star-could-land-next-shoe-contracthttps://www.cnbc.com/2025/11/13/under-armour-splits-with-steph-curry.htmlhttps://www.si.com/fannation/sneakers/news/stephen-curry-under-armour-breakup-fully-explained
Bleacherreport.com and 9 more
Steph Curry Parts Ways with Under Armour, Where NBA Star Could Land Next Shoe Contract Open in Bleacherreport.com
Highlights
  • Curry and Under Armour have mutually agreed to part ways after 12 years, signaling a transition for both the athlete and his brand.
  • Curry Brand will pursue independent growth with a new retail partner, moving beyond the current Under Armour framework.
  • Curry's final Under Armour moment arrives as fans anticipate how his brand will be carried by a future partner, potentially reshaping sneaker ownership dynamics.

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References

Under Armour splits with Steph Curry, leaving NBA legend free to find a new business partner

https://www.cnbc.com/2025/11/13/under-armour-splits-with-steph-curry.htmlCnbc.com
Under Armour splits with Steph Curry, leaving NBA legend free to find a new business partner

Stephen Curry and Under Armour Breakup Fully Explained

https://www.si.com/fannation/sneakers/news/stephen-curry-under-armour-breakup-fully-explainedSi.com
Stephen Curry and Under Armour Breakup Fully Explained

Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales

https://www.businessinsider.com/stephen-curry-and-under-armour-end-13-year-partnership-2025-11Businessinsider.com
Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales

Warriors' Curry, Under Armour ending partnership

https://www.espn.com/nba/story/_/id/46958115/warriors-stephen-curry-ending-partnership-armourEspn.com
Warriors' Curry, Under Armour ending partnership

Steph Curry, Under Armour go separate ways after 13-year partnership

https://nypost.com/2025/11/13/sports/steph-curry-under-armour-split-after-13-year-partnership/Nypost.com
Steph Curry, Under Armour go separate ways after 13-year partnership

Stephen Curry to end 12-year partnership with Under Armour, become sneaker free agent

https://www.nbcsports.com/nba/news/stephen-curry-to-end-12-year-partnership-with-under-armour-become-sneaker-free-agentNbcsports.com
Stephen Curry to end 12-year partnership with Under Armour, become sneaker free agent

Under Armour expands restructuring effort, plans to separate Curry business

https://finance.yahoo.com/news/under-armour-expands-restructuring-effort-224951436.htmlFinance.yahoo.com

Stephen Curry Splits With Longtime Partner Under Armour. Will He Go Back To Nike?

https://www.outkick.com/sports/stephen-curry-splits-longtime-partner-under-armour-he-go-nikeOutkick.com
Stephen Curry Splits With Longtime Partner Under Armour. Will He Go Back To Nike?

Stephen Curry, Under Armour end 12-year partnership

https://www.nytimes.com/athletic/6805777/2025/11/13/steph-curry-under-armour-deal-ending-shoes/Nytimes.com
Stephen Curry, Under Armour end 12-year partnership

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